New WWE Signature Sends Message of Unity and Inclusion
Surrounded by a collection of WWE Superstars, Chief Executive Officer Vince McMahon officially welcomed 25,675 members of the WWE Universe to Raymond James Stadium in Tampa, Fla. And the millions watching home. at WrestleMania 37.
The event was the first time in a year, month, and day since WWE hosted fans live and in person due to the coronavirus pandemic; WWE had welcomed virtual fans thanks to its Thunderdome since August.
After cheers and chants from masked participants who must have suffered a rain delay, the WWE signing played, which also featured a message for the WWE Universe. A compilation of superstars past, present and future featuring iconic lyrics and sounds, the 30 seconds of signature posted four words: Then Now Forever Together.
“At the end of the day, what the signing does is that it recognizes our fans, it recognizes our community, and the message of inclusiveness is so important,” said brand manager Stephanie McMahon. “WWE has always been about inclusiveness. … We all want to bring people together, put smiles on people’s faces and create moments and memories that last a lifetime.
“Standing on the stage at WrestleMania 37 at Raymond James Stadium watching the history being made then was absolutely the shining moment that brought it all together.
As WWE’s flagship event each spring, WrestleMania entertained up to 101,764 fans in attendance (WrestleMania 32 at AT&T Stadium in Arlington, Texas) but WWE was forced to run the Immortals Showcase and the majority of its events. in 2020 without fans as a result of the pandemic.
In the past year of changes and challenges, the pandemic has sparked thought for many, and WWE was no exception. The WWE TV studio suggested updating the signature to express gratitude for the lifeblood of society: the WWE Universe. After multiple meetings discussing the four word order, it was ultimately Vince McMahon who decided that “Together” had to be at the end to serve as a lasting impression for the most important part of the message.
WWE debuted the “Then Now Forever” verbiage on Raw 1000 on July 23, 2012. It was revised with the talent changes over the years and the WWE logo change in 2014, but this is the biggest change by completely reorganizing the signature and adding “Ensemble” at the end.
The updated signature was not only intended to show the appreciation of WWE fans, it was also a reinforcement of inclusiveness and unity among company employees, superstars, community organizations. charities, partners and “really all who touch the WWE brand”, all of which include the WWE Universe.
On the partner side, Snickers was the main sponsor of WrestleMania for the sixth year in a row, while P&G, Papa Johns, DraftKings, Credit One Bank, Cricket Wireless, Hulu, Mattel and Nestle Waters also made integrations at the event. two nights in April. 10-11. Despite being limited by last year’s pandemic, WWE raised and contributed $ 3.9 million, hosted 175 global events, had 275 superstar appearances, and worked with 22 local organizations to host 49 events while contributing $ 470,000.
“Bringing our community together isn’t something we just started doing, it’s something we’ve been doing since our inception,” McMahon said. “This time we really brought him home in such a different way and we wanted to underline him and draw attention to him. It is also a way of reinforcing their belonging to our fans. We have all these different people who are WWE fans.
“No matter who they are, no matter what they do for a living, no matter where they live, no matter how much money they make, they belong, they are part of WWE and that’s the inclusive nature of our community and the larger WWE Family. “
WWE is hoping to continue reuniting its family with a return to live touring in the second half of the year, McMahon confirmed.
“This is absolutely the goal we are heading towards,” she said.
In a non-pandemic year, WWE’s multiple sports entertainment brands enable the company to carry out over 450 live events in the US and abroad.
As fans eagerly anticipate a return to the booths of events like Raw, Smackdown, and NXT, McMahon hopes the company’s message, particularly throughout the pandemic, will continue to let the Universe know. WWE that they are appreciated. She said the reaction to the new signing, whether from fans, employees, partners or on social media, has been positive.
“I think people are feeling it. This is one of my main goals at all times, ”said McMahon. “Maya Angelou has a beautiful expression. She said: ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. “I live by it; it describes human nature so perfectly.
“If you can make people feel, then they’re connected to you in a much deeper way that makes more sense than reading a branded slogan or tagline. When it’s something that affects them emotionally, it’s the things you remember and it’s the things you take away.